ruby sky services

STRATEGY | MARKET RESEARCH | CONTENT DEVELOPMENT | BRANDING | CI DEVELOPMENT | FULL CAMPAIGNS

Nando’s Portable Restaurant Hoarding & Signage

Traditional window branding is wasteful and costly. Ruby Sky was tasked with designing and producing a robust, fully portable and reusable hoarding system, customisable to store frontage requirements.  As no traditional solutions would work, a bespoke mild steel, colour coded system was commissioned, prototyped and manufactured.

Complimentary indoor and outdoor signage developed to around 4 design themes.  Each branding kit comprises 6 interchangeable panels and a bespoke transportation and storage solution ensures easy management.

PROJECT DETAILS

Category:

Concept Development | Technical Drawing | Creative Direction | Copywriting | Design | Advanced Repro | Production

Execution:

Indoor Advertising | Outdoor Advertising

 


Polymer Liners CI

Complete revamp of corporate identity with strict consideration of logo application.  The design journey and resultant logo embodies the core business offering through a striking use of lettering and design etics.

PROJECT DETAILS

Category:

Concept Development | Technical Drawing | Creative Direction | Design | Advanced Repro

Execution:

Corporate Stationery | Digital | Clothing | Branding

 


Nando's Mix it Up Re-Marketing Offer

Regional and Local Restaurant Marketing embedding of existing national promotion.  Using existing artwork and copy as a starting point, we developed a new, add-on campaign aimed at amping the uptake.

PROJECT DETAILS

Category:

Concept Development |Creative Direction | Design | Copywriting

Execution:

Production | In Restaurant Collateral | Local Restaurant Marketing Collateral | Social Media

 


Beyond Engagement CI Development

Crisp, contemporary design of an Employee Engagement specialist company, using strong typographics and design emphases. 

PROJECT DETAILS

Category:

Concept Development | Creative Direction | Design | Advanced Repro

Execution:

Corporate Stationery | Digital | Branding

 


Restaurant Solutions CI Development

Following specific design direction from a client based in the hospitality space, we were able to develop a stand out corporate identity, capable of strong communication through typographics and colour blocking.

PROJECT DETAILS

Category:

Concept Development | Creative Direction | Design | Advanced Repro

Execution:

Corporate stationery | Digital | Branding

 


Matrix Warehouse BTL

Using strong brand visuals we have conceptualised and produced a variety of executions from instore POS and branding to outdoor media and activation support elements.

PROJECT DETAILS

Category:

Design | Advanced Repro

Execution:

Production | Branding | Installation

 


Nando's Botswana African Mall Relocation

African Mall restaurant is Nando's Botswana's 1st ever restaurant and holds a special place in the hearts of the community. Originally starting out as a 16 seater restaurant it was to be relocated just 100m away in a brand new state of the art site. With the client keen to spark a revival of the mall with their investment, our approach was based around sentimentality. As the original heart of Gabs, we wanted to create a feeling of homecoming around the city - all roads lead to Nando's African Mall! Follow the flame home!

PROJECT DETAILS

Category:

Concept Development | Creative Direction | Design | Copywriting

Execution:

Production | In Restaurant Collateral | Local Restaurant Marketing Collateral | Social Media

 


Nando's Botswana Palapye Drive-Thru Launch

As Nando's Bostwana’s first ever Drive-Thru we needed to make a statement in this campaign. Targeting the local university, coal mine and travellers passing through the town, the statement had to resonate with all three audiences. 

Our customers are moms and dads on the go needing to get a healthy, hearty meal for the family, partners who want to impress with a firm favorite, or a group of friends getting together to Netflix and chill.

In any instance, there is no better treat than your favorite Nando’s meal shared with your favorite people. Taking home a Nando’s meal is a symbol of how much those people mean to you and one you know will be appreciated beyond measure!

PROJECT DETAILS

Category:

Concept Development | Creative Direction | Design | Copywriting

Execution:

Production | In Restaurant Collateral | Local Restaurant Marketing Collateral | Social Media

 


Imperial Green Mobility

Product information catalogue design and layout.

PROJECT DETAILS

Category:

Design | Copywriting

Execution:

Production | Digital | Social Media

 


 

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P: +27 010 210 7080
F: 086 240 6695
E: info@rubysky.co.za

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